Siba. Endurance and perfection. Rebranding and communication strategy.
Strength and perfection are two words that have become the slogan of the new image campaign for Siba gutter systems by Ruukki Polska.
As part of the development and implementation of a communication strategy for 2021, we proposed cooperation with the brand ambassador. It was Olga Michałkiewicz - a representative of Poland in rowing, medalist of the world and European championships, currently preparing for the Olympic Games in Tokyo. The values that guide her in her professional life and passion for water perfectly reflect the philosophy of the Siba brand. In both cases, we are dealing with consistency in pursuing the goal and penetrating improvement of every detail, so that cooperation with water is always successful. A drop has become the symbol of the brand.
As part of the rebranding, we took care of the logo lifting and the development of layouts that with their minimalist form and the use of typography refer to the Scandinavian origin of the brand. The brand colors selected by us find their inspiration in the clash of the worlds of man, water and steel.