In Aelia Born in Poland project, we were challenged to create elegant photo shoots for exclusive cosmetics made by Polish brands. How to combine abstract and nature? Premium and local? Luxury and simplicity? Tenderness and strength?
We come up with the idea of a totally white scenography with gentle and only natural ingredients where the main focus is always on the product.
We combine perfect geometrical elements with raw stones, a transparent ideal-shaped glass sphere with turbulent water, white lines in cubes, and walls with tender flowers and plans. For pictures was chosen hard light to show the product in shine and radiance. In the end, we added small minimalistic red elements to create a connection with Poland's national colors, the flag colors.
As a result we created 22 original compositions and animations which were shown in the Aelia stores in the airports and used for social media pages. Elegant, gorgeous, and certainly Born in Poland.