Mindspace opens new co-working in Warsaw and looks for a local agency, that can produce the not typical campaign, that would prevent Mindspace from being used as independent words – Space, Mind.

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We found that co-workings are always the same, providing similar services like Wi-Fi, coffee, and green zones. And the problem is that such a routine makes people unproductive, they stop dreaming.

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We mixed both meanings for “dream” and reveal the message “Awaken Mindspace in yourself”. Hence the idea for “Awaken Mindspace” as a new way of life by showing people who fall asleep in an ordinary office and find themselves in a dream place with a cozy interior full of unusual services and creative fellows. In Mindspace.

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We produced three videos, that showed in the digital campaign as one promo, and separately per each TA.

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In our guerrilla part, we offered the audience to Meet Post-it Monster on the streets, take a picture, make a post on their page with hashtags #PostItMonste, #ObudzwsobieMindspace, and win a prize.

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Additionally, we produced an AR Instagram filter with the advise generator that gets 1,4 K impressions on the platform. Instagram activations increased by Accounts Reached 46%, Accounts Engagement by 72%, and content Interactions by 293%!

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